Monday, August 27, 2007

Just in time for Labor Day weekend


Heineken has come out with what they are calling the Draughtkeg. The Heineken Premium Light Draughtkeg provides light beer drinkers new occasions to experience the refreshing taste of Heineken Premium Light dueto enhanced portability and long-lasting freshness. Thanks to patented tap technology, this is the first product to offer consumers a portable lightbeer draught experience, since it dispenses beer from the top of the keg utilizing an internal CO2 system. This marks a distinct upgrade from gravity fed kegs, which require the tap to hang over the side of a table. Once the Draughtkeg has been chilled for 10 hours, the unique package delivers all the taste benefits of Heineken Premium Light in a new, convenient form. The keg holds 5 litres which is the equivalent of more than 10 pint glasses. Heineken suggests an approximate retail value of $19.99. Check out this link to find out more about this beer dispensing innovation.

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